In a video posted on their Facebook page on July 16, Meta announced some changes that will continue to push the app to become its biggest competitor, Tik Tok. Changes include the ability to use “Add Your Own” stickers on reels for Instagram and Facebook; making more information and data available to Facebook Reels creators. launching a new way for creators to earn money on Facebook Reels. Reels remix feature on both platforms. cross post your wheels on Instagram to Facebook. and makes it easy to turn your Facebook memories and stories into Facebook wheels. SEE ALSO: How capitalism killed social media of abundance We’ve seen many of these changes implemented in one way or another across the Meta platforms. Last year Instagram rolled out “Add Your Own” prompt stickers to Stories, which allows users to respond to other users’ Stories by following a prompt. now you can do it for Reels too. The Stories prompt brought us such (boring) hits as “we will plant 1 tree for each pet photo” and “show us your name in Urban Dictionary.” This is being watched as a way for Instagram to continue prioritizing Reels, the short-form video feature designed to take over the app. Meta also announced a new way creators can monetize Facebook Reels called “Stars”. are virtual objects that fans can give to creators to show their support — basically like a tip jar for videos. Users can cross-post their Reels from Instagram to Facebook through the app, the same way you can with Stories right now. Double the content. And Meta released Facebook Reels dubs automatically generated from your previously shared Facebook stories, and a new Facebook Reels image in Creator Studio that helps creators see which reels are performing well. All of these changes come as no surprise to anyone who’s been paying attention to how Meta – and Instagram in particular – has been transforming for the past few weeks. Recently, the app began testing a version of Instagram that included full-screen streaming, video rotation, and increased suggested posts. It was like TikTok, but bad. It received an avalanche of criticism from some of the platform’s most powerful users and was forced to temporarily withdraw some of the changes. But the rotate the video it’s inevitable, it seems.
